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Brand and identity

Positioning, logo, palette and type, so the site, the print and the social posts never drift apart.

Sample design: Brand and identity

Sample. Not a client's work.

Recommended for

  • A business whose logo exists only as a file somebody emailed years ago.
  • A clinic opening a second location that needs one look across both.
  • An owner whose site, print and social already disagree with each other.

What is included

  • Positioning statement: who the clinic or shop is for, what it refuses to do, the one sentence a patient repeats to a friend.
  • Name and logo built on the design system, delivered as SVG, as PNG at three sizes, and as a browser icon set.
  • Palette and type stored once, so the site, the print pieces and the social templates cannot drift apart.
  • Messaging framework: three proof points, an about paragraph, a boilerplate, a phone greeting, an email signature.
  • Photography direction: the shot list the media day will follow.
  • Signage direction and interior application notes, with a local sign shop quoted separately.
  • A one-page brand sheet the front desk can actually use.

What is automated

The brand ships live rather than as a PDF: change the accent colour once and the site, the print artwork and next month posts follow, once a person signs it off.

Turnaround

Depending on the ask, in days. The exact date goes in writing in the proposal.

What you receive every month

This is a one-time service. The handover and the files stay in your client login.

Frequently asked

How is this different from a cheap logo marketplace?
A marketplace sells you a logo file. This is a brand the site, the print and the social posts all read from, so they cannot drift apart.
Is brand a monthly line?
No. It is one time with a written handover. The brand then shows up in everything the other services produce.
Do you make the signs?
We do the artwork and the direction. A local sign shop fabricates and quotes that separately.

Tell us what you need

Anabel answers. Message us on WhatsApp, which is the fastest, or by email if you prefer.